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Amanda Kleha: joining Figma at $1M in ARR to lead global go-to-market, going from employee #13 at Zendesk to IPO

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Amanda joined Figma in 2018 when it was $1M ARR and built out the global go-to-market (sales, marketing, support) organization. Prior to Figma she joined Zendesk as employee #13 and built and led various marketing and sales teams along with playing a key role in the IPO process. Her expertise includes PLG+Enterprise strategy, pricing and packaging, as well as two runs with learning what it takes to scale from $1->$500M.

In this episode we talk about Amanda’s career as an early employee at Zendesk, scaling at Figma, starting off in tech, managing a global team, and much more.

Thank you to our sponsor Notion. Get 6 months free of Notion with unlimited AI when you apply at notion.com/startups, select next play in the drop-down partner list and enter code nextplay at the end of the form.

At next play, we help people find their next play by sending opportunities, hosting gatherings, and curating content. Everything is off the record and confidential. More here nextplay.so

Huge thanks to ⁠⁠Alex Banaga⁠⁠ for designing our thumbnails.

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The next play podcasts contains interviews with the world’s greatest operators, founders, and investors. We dive deep into their journey to share lessons from recent career changes and help listeners figure out their next play.