Currently doing example 1, and it really does take some time. Especially as someone pivoting from consulting/ agency into early stage tech, there’s a fair amount of self-learning to not “perfect” the research and deliverable. Also, it really helps if you narrow down an industry niche because you could then create something you could share with more than one company. Also, don’t take it personally if it doesn’t land. I’m recovering from my second rejection for a YC startup where I went did maybe 5x more than anyone else and it wasn’t enough haha
Ben this is excellent. People neglect the power of a warm intro all too often. I wrote about approaching power in complex B2B sales recently and that is one of the key takwaways. The only other one I might suggest is to find where they are in person. At which conference are they speaking? Is there a luma invite where they’re attending? You absolutely have to come prepared for that in person, but this has worked for me in sale/job search everytime.
I like the theme of being inventive with outreach in these examples, it's easiest to do when it's something you're genuinely interested in. Creates a flywheel of consuming content --> building expertise --> inventive outreach --> iterate based on response.
Hope this is useful! Always open to feedback.
Currently doing example 1, and it really does take some time. Especially as someone pivoting from consulting/ agency into early stage tech, there’s a fair amount of self-learning to not “perfect” the research and deliverable. Also, it really helps if you narrow down an industry niche because you could then create something you could share with more than one company. Also, don’t take it personally if it doesn’t land. I’m recovering from my second rejection for a YC startup where I went did maybe 5x more than anyone else and it wasn’t enough haha
Ben this is excellent. People neglect the power of a warm intro all too often. I wrote about approaching power in complex B2B sales recently and that is one of the key takwaways. The only other one I might suggest is to find where they are in person. At which conference are they speaking? Is there a luma invite where they’re attending? You absolutely have to come prepared for that in person, but this has worked for me in sale/job search everytime.
I like the theme of being inventive with outreach in these examples, it's easiest to do when it's something you're genuinely interested in. Creates a flywheel of consuming content --> building expertise --> inventive outreach --> iterate based on response.
More proof of how networking beats resumes